The Last Bite: Customer Data

So, I have to spill the beans, this will be our final topic from The Big Marketing Bite for a little while. We hope you have enjoyed every single one of our posts, from the original that started it all about Google Analytics to SEO, and don’t forget the latest post about Pay per Click.We hope that you have applied the information provided in each blog post to help grow you food business, regardless of what type of service or product you are providing. Every little helps to further your business, as they saying goes, nothing is impopsicle!

image credit: Pinterest

So, let’s dig right in to this week’s topic, which is all about the benefits and challenges of using customer data. Over the last number of weeks, we have spoken many times bout the benefits of using customer data, and implementing some of the tools that can help further our online digital presence. I decided to focus on two key issues that in my opinion are note worthy and always important to consider and you attempt serving up your own digital dish... 

Privacy Concerns: 

In today’s modern day digital age, information online is everything. But one of the challenges that business face using data collected for marketing may be to do with privacy. Data protection legislation (GDPR) was introduced in 2018, and has become a big issue for companies and marketers to consider with how they handle this hot potato. It gives users more control over their own information and customer data. Businesses should be aware of their terms and conditions that they have set out and update consent options for users and make sure it is clear how their data is being managed.  

Targeted audiences:

We have talked about targeted audience and using a marketing plan tailored to them based on gathered information and data. Using your gathered customer data to tailor individual marketing campaigns to suit has huge benefits as we have mentioned several times. This could be selling your special new healthy dish to your audience that you know have an interest in health and nutrition, or marketing your kid’s meal menu or play area to families who would visit your restaurant for a Sunday lunch. Advertising and marketing your businesses before the digital age used to be quite simple and straightforward, in that you would try to appeal to a mass audience. But now, with the advantage of also having so much information on your customer, their likes and dislikes, puts the pressure on to ensure that your marketing campaign is right on target and appeals to them in a way that will result in sales of your product. If this is not done correctly, you run the risk of having a niche campaign that is unsuccessful and does not appeal to your demographic audience at all.

It has been a pleasure as always to have you read our noteworthy tips and to read your lovely comments. you can still catch up with us over on out Instagram page @thebigmarketingbite

image credit: Pinterst

For a final time, as I bow out from the kitchen..

Your Sue-Chef

Suzanne Earley