A Taste of Search Engine Optimisation

Get the popcorn ready, because this week’s blog post is a good one. We are talking about SEO – yes, that’s right…Search Engine Optimisation and why it is so important for the food industry.

Before we dig into the main course, I would recommend a starter dish: Have a read of some of our previous articles here at The Big Marketing Bite to get a taster of what our articles are about such as The Benefits of Google Analytics for Online Food Business and Big Data Application; Its Now A Main Course In The Food Industry

Search Engine Optimisation aims to organically drive traffic to a website. Having a good position in the search engine results makes your website more visible, relevant and accessible to potential customers. SEO is established through a process of Crawling, Indexing and Ranking. It is important that your page is easy to use and easy to find and easy for the user to navigate through. Most users do not go past the first results page, so having your business at the top of the Search Engine Results page is of huge importance.

Crawling

Robots crawl the internet for new and updated sites, and then rank it for the content and quality. It is important that your website is developed in a way that is SEO friendly to ensure a higher quality ranking.

Indexing

All the information that is gathered is then contained in a database or content that is good enough quality to show to users. It is the content that has met the most guidelines of the search engine.

Ranking

This is where the search engine places the websites and content in order. It ranks this by the highest quality and most relevant site for the user and their query. The algorithm is continuously changing and being updated by the search engine.

Also, and important tactic to consider for your SEO is the use of keywords, and incorporating them into your website so that they are picked up. What words will be used by potential customers that you want to reach. Ensure they are relevant, enriching and has volume to it – which means the number of times that keyword is searched for. Think about the bucket of words or sentences that will be searched for.  

By emphasising SEO, you are giving your food business more of a chance to be discovered by potential customers, to browse and showcase your menu online, delivery options and those mouth-watering photographs of all your tasty food. By ranking higher on the search engines site, people are more inclined to click on websites that are on the first page alone, and tend not to look much further than that. 

Try enhancing your website content and usability by thinking about your customers and what they are looking for, the words they will use and what they want to consume. Determine your business goals and then use SEO as a tactic to complete your objectives.

Suzanne Earley